Wellness Beyond Borders

Wellness Beyond Borders is an incredible nonprofit dedicated to redefining mental health support with compassion and empowerment. Their mission is clear: Empower Minds, Inspire Change. From awareness merchandise and inspiring blogs to engaging workshops, community centers, and consultancy services, Wellness Beyond Borders is profoundly impacting mental health awareness and support.

For this project, we designed a captivating logo showcasing a butterfly, that symbolizes transformation and personal growth. The brand pattern also incorporates a butterfly with a subtle semi-colon, representing hope and resilience. For the color palette, we went with pastel shades to evoke a sense of calm and included custom letterforms to provide a unique and welcoming identity.

This comprehensive branding approach ensures Wellness Beyond Borders resonates deeply with its audience and reinforces its commitment to mental health. Starting with students at the UKZN Pietermaritzburg Campus and expanding across South Africa, Wellness Beyond Borders is dedicated to supporting those facing mental health challenges.