ReRouting Arts Festival

ReRouting Arts aims to rethink, redefine, and redirect the creation of art. They believe in using art as a tool to address accessibility and create dialogue to bring about social change. ReRouting Arts is an umbrella arts company that encompasses various projects and offerings. They sought a rebrand to visually embody and unify this artistic diversity under a compelling and cohesive brand identity.

We developed a mosaic stained-glass-style logo, inspired by combining different art forms into a harmonious whole. Each "pane" of the mosaic reflects a different artistic discipline, creating a vibrant, interconnected visual symbol. This design also translated seamlessly into a dynamic brand pattern that can be used across all touchpoints.